Is there truth in the psychology of colour or is it simply down to personal taste?

colouring pencils

Image source: Wikipedia

How we use any of these colours in our lives can be very personal. From the way we dress, decorate our homes or even prepare food; we each may have different preferences to colour combinations. What pleases one person’s eyes can be a total turn off for another!

The Logo Company have put together an infographic on the emotions colours convey and aligned these with famous brands and the design of their logos. They say:

  • yellow = optimism
  • orange = friendly
  • red = excitement
  • purple = creative
  • blue = trust
  • green = peaceful

Color Emotion Guide

Image source: http://thelogocompany.net/blog/infographics/psychology-color-logo-design/

Colour Calculator 

How does this then translate into the design of blogs or the creation of visuals as banners for social sites and profiles? Do you consider the combinations of the colours you use?

Session College offer a free interactive Colour Calculator to help you select the optimum colour combinations for any design project. You begin by choosing your first base colour  and then a colour harmony. The colour harmonies to select from are:

  • Complementary
  • Monchromatic
  • Analogous
  • Split Complimentary
  • Triadic
  • Tetradic

The colour calculator then displays the results! The site also provides a mini report of the hex, RGB, and CMYK colour values.

Colour Calculator

Harmony = Complementary

 Colour Calculator

 Harmony = Analogous

Colour Scheme

Colour Psychology

I found the work of the Logo Company and the ‘science of colour’ in relation to choosing colours for logos and other branding design intriguing. Further reading opens up the area relating to colour psychology and colour therapy. O’Connor (2009) states that:

“The term colour psychology, often used interchangeably with ‘‘the psychological effects of color’’ as suggested by Van Wagner, tends to refer to a range of affective, cognitive, and behavioral responses and associations linked to specific colours.”

O’Connor goes on in her paper to issue a ‘caveat emptor’ (Latin for buyer beware) with regard to this work. However whilst the following list from the Logo Company does not come with any direct signposts to cite the theory behind their colour and emotion associations it would seem enough has been written about the topic  to make it worth considering how colours make you feel personally. Are there certain colour schemes that would detract you from engaging with a website? See what you make of these:

BLACK

Qualities: definite, credible, strength, powerful, precise, professional, direct, accuracy

Best for: construction, corporate, oil, financial, fashion, manufacturing, cosmetics, mining, marketing, tradesmen

RED

Qualities: hungry, exciting, urgent, dangerous, sexy, evocative, romantic, design, warm, fast

Best for: food, clothing, fashion, apparel cosmetics, sports, real estate, entertainment, health care, caring, emergency services, hospitality, marketing, public relations, advertising

GREEN

Qualities: natural, organic, youth, nurturing, instructional, education, adventurous, ecological, calming, nature

Best for: medicine, science, government, recruitment, ecological-business, tourism, human resources

BLUE

Qualities: credibility, calming, clean, focused, medical, professional, judicial, power, business like

Best for: medical, scientific, utilities, government, health care, high-tech, recruitment, tradesmen, legal, information technology, dental, corporate

ORANGE

Qualities: creative, dynamic, energetic, youthfulness, expressive, child-like, fruitful, innocence, enthusiasm

Best for: recruitment, food and drink, entertainment, education, sports, human resources, childcare

YELLOW

Qualities: energy, drive, dynamic, encouraging, design, ideas, youth, invention, bright, positive

Best for: childcare, food and drink, entertainment, new technology, automotive, signs and banners, ecommerce

PURPLE

Qualities:spiritual, mysterious, magical, arcane, religiousness, evocative, sensual, well being, occult, loving

Best for: body, mind and soul, astrology, tarot, aromatherapy, massage, yoga, arcane, healing, spiritual, occult

BROWN

Qualities: earthly, nurturing, historical, safe, financial, tradition, conservative, reliable, retrospect, steady

Best for: construction, animals, mining, veterinary, finance, real estate, ecology

WHITE

Qualities: clinical, clean, medical, clear, purity, spacious, simple, easy, fresh

Best for: medical, science, high-tech, dental

Source: The Logo Company

 

References

Logo Company, Logo Design Color, Business Types & Qualities – The Science Behind Colors

Session College Colour Calculator

Zena O’Connor, Z. (2009) Colour Psychology and Colour Therapy: Caveat Emptor

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Introducing Tweet Chats

Tweet Chat

So what’s a Tweet Chat?

A TweetChat is a virtual meeting or gathering on Twitter to discuss a common topic. The chat usually lasts one hour and will include some questions to stimulate discussion.  In order to be able to view tweets relating to the chat, a pre-agreed hashtag is shared. A hashtag is a word or series of letters and/or numbers preceded by #. For example:

#LTHEchat = Learning and Teaching in Higher Education Chat

#BYOD4Lchat = Bring Your Own Devices for Learning

By including the chosen hashtag within all Tweets relating to the chat, it is then easy to view just those Tweets by simply searching for #LTHEchat (or your own chosen hashtag) using the search bar in Twitter.

search

Tweets containing this hashtag will then appear in your timeline below.

 

How are TweetChats organised?

A communication will be sent out by the TweetChat lead to say:

  • What the chat is about
  • What the chosen hashtag is (often used for subsequent regular chats)
  • When the chat will take place including the date and time (It is useful to state GMT or your own time zone if your chat is open to a wide and potentially international audience)

Communication about a Tweet Chat can be sent out as a Tweet but may also be placed on your website or blog and via any other communication channel you wish to use.


Where will I find the TweetChat?

Create an account on Twitter and then use the search box at the top of the page to look for the designated chat hashtag. You will then see Tweets appear which contain this hashtag in your timeline.

How do I take part in a TweetChat?

Tweet Chats often follow the format of a Q&A. The Tweet Chat Lead will prepare a selection of questions prior to the event. To help to highlight the questions they can be preceded with Q1, Q2, Q3 etc.

For example:
Q1 What apps or services do you use to connect with other people? #BYOD4Lchat

If you wish to respond to a question use the reply button. Within your Tweet always include the designated hashtag and precede your Tweet with A1, A2, A3 etc. This helps others reading see which are the questions and which are the corresponding answers.

For example:
A1 I have made new professional connections through using LinkedIn #BYOD4Lchat

The number of questions depends on how the conversation develops. As a guide, during a one hour chat it is good to prepare as an organiser of a TweetChat about 6-8 questions. Allowing approx. 10 minutes per question you can space some of these out during the hour. However if a question is answered quickly and the conversation dries up you can move on to the next question. Having extra questions is useful as you can include as and where you feel it will help the flow of conversation.

People often ask if they need to Tweet to take part. The answer is no. If you just want to ‘listen’ in that is fine and a good way to dip your toe in the water and get a feel for how Tweet Chats are run. You can read the questions raised and answers by those who respond. As you become more confident you can then contribute to the discussions taking place.

If you can’t make the time slot then you can still follow the TweetChat later by searching  for the designated hashtag. However the Tweets do not have an infinite lifetime. There are tools however such as Storify that can be used to curate the tweets and create a useful summary or story of the Tweet Chat that took place. These Storifys can then be later embedded in a blog or website or  a link can be shared via Twitter or  other means of communication. (See below for more on Storify)

It is also possible to use the search facility in Twitter without an account. If you go to https://twitter.com/search-home you can enter any search term and bring up Tweets containing this (with or without hashtags)

Additional tools to get the most from a Tweet Chat

Dashboards

These are tools that can help you organise the way you view a tweet chat, any hashtag or indeed people you follow on Twitter. They allow you to view groups of Tweets in separate columns. Examples of dashboards include: Hootsuite and Tweetdeck

Tweetchat

Using Tweetchat is a useful tool to view just the tweets for a chosen hashtag in one space. You can also tweet from here.

Tweetchat

Storify

Storify as previously mentioned, is a great free tool to curate the tweets after a TweetChat. It allows you to gather the tweets containing your chosen hashtag. These appear on the right side of your page. On the left you have a Storify board. You can drag any of the Tweets from the right-hand side panel into this. In addition you can add text boxes to sit between tweets to provide context to your ‘story’. Used for a TweetChat, these may be the questions raised by the TweetChat lead. Dragging the associated answers in the form of Tweets could then sit below each question. A text box at the start could provide an introduction to the topic discussed for that particular TweetChat.

An example of a Storify used for an online short course called Bring Your Own Devices for Learning can be fond here: https://storify.com/byod4l

Storify

 TweetChat Tips

If you have any tips to share about the use of Tweet Chats, do please share these by using the comments box below.

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Getting Started with Twitter

Getting Started with Twitter

Below is a screencast outlining 26 tips for getting started with Twitter. The slides can be accessed via SlidesShare here and downloaded. They have a Creative Commons licence so may be re-used with credit.

Screencast [slides with voice over]

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How to create lists in Twitter to organise those you follow into groups

Twitter lists

Creating lists is a way to filter the tweets you read into topics.  Currently when you view your timeline you will see Tweets from everyone you follow, along with retweets. Wouldn’t it be nice to zoom in on Tweets from specific users? Creating lists can help you do this. It’s a bit like creating folders in Word to organise your saved files.

You may follow people who tweet predominantly about a specific area for example. It may be that you would find it helpful to filter tweets to see just those of people you work with; members of your Sports team; News channels or attendees at a conference. A list is a way to curate groups of Twitter users. You can create your own lists or subscribe to lists created by others. Viewing a list timeline will show you a stream of Tweets from only the users on list.

You can choose to make your list public or private. If it is public then others can choose to subscribe to your list. This can be very helpful to anyone wanting to expand their network and a means of identifying new accounts to follow who share mutual interests.  You may add or delete from your list at any time.

News list

Note: Lists are used for reading Tweets only. You cannot send or direct a Tweet to members of a list, for only those list members to see.

To create a list:

Lists
  1. Go to your Lists page. This can be done via the gear icon drop down menu in the top right navigation bar or by going to your profile page and clicking on Lists.
  2. Click Create list.
  3. Enter the name of your list, a short description of the list, and select if you want the list to be private (only accessible to you) or public (anyone can subscribe to the list).
  4. Click Save list.
Note: List names cannot exceed 25 characters, nor can they begin with a number.

To add or remove people from your lists:

  1. Click the gear icon drop down menu on a user’s profile.
  2. Select Add or remove from lists. (You don’t need to be following a user to add them to your list.)
  3. A pop-up will appear displaying your created lists. Check the lists you would like to add the user to, or uncheck the lists you’d like to remove the user from.
  4. To check to see if the user you wanted to add was successfully included in that list, navigate to the Lists tab on your profile page. Click the desired list, then click Members. The person will appear in the list of members.

To see lists that you are on:

  • On your Lists page, click on Member of. This will show you what lists you are on.

To find a list’s URL to share:

  1. Go to the list you’d like to share.
  2. Copy the URL that shows up in your browser’s address bar. It will look something like this:https://twitter.com/username/lists/list_name
  3. Paste the URL into a message to anyone with whom you want to share the list.

To view Tweets from a list:

  1. Go to your profile page.
  2. Click on the Lists tab.
  3. Click on the list you’d like to view.
  4. You’ll see a timeline of Tweets from the users included in that list.

To edit or delete lists:

  1. Go to your profile page.
  2. Click on the Lists tab.
  3. You will see lists you’ve created and other people’s lists you follow under Subscribed to.
  4. Select which list you’d like to edit or delete from the lists you’ve created. Click Edit to update your list details or click Delete to remove the list entirely.
  5. You cannot add or remove people from your list on this page —you must do that from the profile pages of each individual you wish to add or remove.

To subscribe to/follow other people’s lists:

  1. Click on Lists when viewing someone’s profile.
  2. Select which list you’d like to subscribe to.
  3. From the list page, click Subscribe to follow the list. You can follow lists without following the individual users in that list.

 

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Some simple steps to ensure your Facebook privacy settings are as you want them

Facebook privacy check up
I received the message below when I logged into Facebook. It was a useful prompt to check my privacy settings, something we should ALL do at regular intervals.

Are you aware that you can make the choice to share your posts and other information just with friends you are connected to – that is the people you are friends with. If you do not check these settings you may find that you are sharing your information publicly. This means anyone can see your updates and profile. Continue reading

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Extending your reach beyond the conference using SlideShare and Social Media

ripple

Over the years I have attended a good number of educational conferences. The usual format will include one or more keynote speakers and a selection of workshops and presentations. For many of these, presenters will prepare a set of presentation slides using PowerPoint, Keynote or Prezi. As a frequent presenter myself I am aware that my audience is limited to the people attending that particular session. You may choose to provide handouts or send the presentation file to the conference organiser who may add this to the conference website. The issue here is that handouts are not guaranteed to see the light of day again by the individual who took a copy, let alone anyone else. Having a link to your presentation file on the conference website my receive a few hits, but post conference I suspect not many will re-visit. What you can do however is to use social media to share your work. Continue reading

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Every little minute helps: Using Chrome to auto launch your most visited sites on start up

time

When you turn on your computer, it is likely that you will have a few favourite websites that you like to look at each day. Now whilst it doesn’t take that long to type in the web address for each one, there is a quick way to save these and have them open up automatically on start up using Chrome as your browser. Continue reading

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Using social media for learning, teaching and research

We want our students to

  • develop confident face to face and online communication skills
  • work collaboratively both synchronously and asynchronously
  • develop a professional online presence
  • use digital tools responsibly and effectively

To help our students develop these skills and knowledge we need to have clear pedagogic outcomes, embedding opportunities for them to learn and become fluent in a range of digital literacies. Information, media and technological fluency are all important. Continue reading

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Using Social Media in the Social Age of Learning #lifewidelearning

Magazine 10 June 2014

Lifewide Magazine is published four times a year under a Creative Commons license. Each issue examines a different aspect of lifewide learning, education, personal development and achievement. For this latest issue my colleague Chrissi Nerantzi and myself were invited by Professor Norman Jackson to be Guest Editors. This was a wonderful opportunity from which we have learnt so much. I would also like to mention Jenny whose creative expertise has been the key to setting out the articles in the magazine. Finally a huge thanks to all of the authors who have contributed articles. This was truly a co-operative effort.

The edition can be found at http://www.lifewidemagazine.co.uk/ and is also free to download here: Using Social Media in the Social Age of Learning  Continue reading

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Choosing the right Creative Commons licence for your work

Creative Commons licencesWhy would you want a Creative Commons licence?

The Creative Commons copyright licenses give everyone from individual creators to large companies and institutions a simple, standardized way to grant copyright permissions to their creative work. As more people adopt this ever growing ‘digital commons’ they share a pool of content that can be copied, distributed, edited, remixed, and built upon, all within the boundaries of copyright law.

It is an opportunity for others to share your work with attribution and dependent on the licence you give it even build upon this work and re-share it with the wider community. There are a variety of different licences to choose from and this post aims to introduce those to you. Full information and guidance can be found on the Creative Commons website. Continue reading

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